When your preparations have been completed and the moment to start selling has finally arrived, it is often rather difficult to keep a finger on the pulse of the progress being made. How many people have shown interest? Which homes are most popular, and who are the potential buyers? How much time expires between a request for information and signing the deal?
Important questions with important answers! But history has shown that a project is often a valuable source of marketing information that remains untapped because of a lack of a proper record-keeping. This might include information about what makes certain homes more popular among buyers, or about the people who ultimately decided against buying, but are still in search of a suitable home.
DPI Animation House has the solution: Doris. Your handy property sales assistant. She provides insight into the sales information related to your projects. She manages your list of clients, houses and the sales procedure. So that your marketing and sales information is and always remains up-to-date, comprehensive and well-organised.
Doris takes stock
The details of the homes of one or more projects are fed into a database. You can make this database available to the sales staff and estate agents, but can also link it to the website of your project. This makes it easy for visitors to your project website to search the available properties. The search system offers the opportunity of saving a list of favourite homes that can be retrieved when they visit the site again. Doris also provides you with interesting marketing information about popular characteristics of the homes.
Doris analyses
Contact details of the interested parties can be stored in a client base from a very early stage. These details can then be expanded at a later stage. The client data can be linked to a search profile or list of favourites. This enables Doris to provide useful information about the composition of your target group.
Doris keeps an overview
During the sale of a project, Doris helps you keep track of which homes are in which stage of the sales process. To this end Doris makes use of clear colour coding. She can also show you at a glance which salesman is selling a specific property and who the interested party is. Or how much time passes between an information request and the signing of the contract. With Doris you will know exactly which homes are fast sellers and which need more attention.A unique feature is the link between characteristics of the home and the client base: you can analyse the information in many different ways to unlock a wealth of information about which types of homes are popular among specific groups of potential buyers. This information is invaluable with a view to future developments.
Doris is at your disposal
Doris can be accessed via an internet connection, with a regular web browser such as Internet Explorer or Mozilla Firefox. The information is stored on a secure internet server and can be viewed and updated from various locations. These might include the sales centre, for example, or the office of the estate agent or property developer. The information is secured in such a way that it can only be changed by one user at a time. The access level can also be set: view, change, manage, analyse. In short, Doris is a flexible, to-the-point and always on time. The software can be fully customised to fit your situation, wishes and working methods. And, if required, DPI can also teach your employees how to use it.
Let Doris work for you!
